Creation Theory LogoType
Down Down Button

Welcome to your new outsource R&D Department.

What is the greatest idea hiding inside of your organisation ?


Let's find out...

Why

It's disrupt or die out there !

Research & Development

is a strategic investment in your organisation's future.

And that's where WE come in !


We are an extra pair of hands and an extra set of eyes, from outside of the day-to-day of your organisation.

Therefore, we are in the position to be singularly focussed on the greatest strategic opportunities before you, right now.

How


PROTOTYPE IT FIRST !!

Let's find out if it's going to work,

before you commit to it.


Then...

VALIDATE IT !!

Don't waste your

time and $$$

focussing on the wrong opportunity.

What

Our process...

Create

Ideate

So, what's the big idea ?

Not entirely sure ? No problem - we're pretty good at helping you work that out.

How about we first come in-house and understand your organisation, your culture, your vision...

Sound like a plan ?

Iterate

Iterate

Let's take a closer look at your idea - what is it about it that the market is really going to connect with ?

How can we further iterate on and develop the opportunity, to maximise it's benefits and uptake ?

There's opportunity here.

Collaborate

Collaborate

Ok, let's build a team around it - one with a diversity of skillsets and perspectives, to ensure we explore the opportunity fully.

Of course, you get to decide how directly engaged, or otherwise hands-off you'd like your internal stakeholders to be from here.

Recruit your dream team.

Innovate

Innovate

Now let's apply an agile Design Thinking process - exploring Desireability, Feasibility and Viability.

Needless to say, we run world's best practice Human Centred Design and Lean Methodologies across all of our activities, as well as Double-Diamond and Integral Theory frameworks down-stream.

Real innovation.

Research

Research

Now that we know what it is, let's research the existing market, discover our unknown unknowns and learn the category, back to front.

This is one of the most critical and yet still most commonly overlooked stages of a succesful innovation initiative.

What don't we know ?

Develop

Develop

Taking our research learnings, it's time to refine the concept and bring the idea into laser sharp focus.

By now, we should have equipped ourselves with a robust understanding of the opportunity, allowing us to begin making strong choices.

What is it, really ?

Prototype

Prototype

Finally, it's time to actually make something !

We'll call upon a vast network of incredibly gifted production specialists - across digital, manufacturing and the arts. This doesn't have to be a prohibitively expensive stage of the process, as it is commonly assumed to be - although the stronger the commitment to invest here, the greater the potential learnings.

Get your glue gun out !

Validate

Validate

It's all come down to this - does anyone actually want this thing to be a thing ?!

Whether it's your internal organisational stakeholders, B2B or consumer segment - let's find out... The best part is - even if they hate it, we stand a really strong chance of finding out what kind of solution would work for them.

What if they LOVE it !

Research & Development


is a strategic investment in your organisation's future.

Organisations who invest in R&D, versus those who don't:

Growth

5x

Do

Don't

Longevity

2.5x

Do

Don't

Organisations who are Design led, versus those who are not:

Growth

9x

Are

Aren't

Market Share

3.2x

Are

Aren't

We're Currently Building:

Hactivate

We've been tasked by the NSW Government with preparing youth for the new economy...

NSW Gov Logo

Testimonials:

THINK.BYRON

THE Destination Executive Retreat Experience of 2019

ENQUIRE NOW

Got a great idea ?

Need help with the next steps ?

Let's talk...

Limited Time Only:


FREE consultation - normally $200 !


Book NOW...