What would your product or service offering look like, if it were ready to go, right now ?
As it's said - don't tell them, SHOW them !
What's our best, most informed guess at why we think people will want what we are offering ?
This is what's known as your Value Proposition.
Ahead of pitching to the market, let's make sure we have a place to capture those who respond and to help them to be able to say YES to our offering.
This will be your product landing page.
Ok, let's tell the world ! Well, hang on, first let's just do a small digital marketing test.
Did anyone respond to our offering ? If so, who are they ?? What can we learn about them and what they REALLY want ?
Ok, great result so far - people seem to like it !
So now, let's take everything we've learned from watching our first customers interact with our brand so far and improve it to make it even more appealing...