What would your product or service offering look like, if it were ready to go, right now ?
As it's said - don't tell them, SHOW them !
What's our best, most informed guess at why we think people will want what we are offering ?
This is what's known as your Value Proposition.
Ahead of pitching to the market, let's make sure we have a place to capture those who respond and to help them to be able to say YES to our offering.
This will be your product landing page.
Ok, let's tell the world ! Well, hang on, first let's just do a small digital marketing test.
Did anyone respond to our offering ? If so, who are they ?? What can we learn about them and what they REALLY want ?
Ok, great result so far - people seem to like it !
So now, let's take everything we've learned from watching our first customers interact with our brand so far and improve it to make it even more appealing...
"We came to Creation Theory with nothing more than an idea sketched on a napkin - for an energy company !
They prototyped a brand and market strategy for us, which resulted in a $4 million capital raise."
"We had an idea about what to do with the stuff in your pockets, when you go in the water.
When testing showed that the potential customer - thought to be surfers - didn't actually like the idea, we were able to avoid a bad investment."
"The electric bike space was really blowing up at the time and we didn't want to lag the market, given the moment was now for this kind of product.
The Rapid Validation model allowed us to make pre-sales, while we ran a highly technical product-development-cycle."
"It's always a challenging job, educating a market about an entirely new type of service.
In our case, it was a two sided marketplace, so, twice the work to get people to understand that they needed our solution.
Creation Theory were able to really simplify our message down into a compelling and highly visual storytelling format."